To cancel a Now That’s TV subscription, go to whichever service is actually charging you: the Now That’s TV Plus app or support line if you signed up directly, or your Apple, Google Play, Roku, or Amazon account if you subscribed through one of those platforms. The company’s own website and app cannot stop charges that run through an app store, because the billing relationship lives with that platform. And Now That’s TV enforces a strict no-refund policy, so timing the cancellation before your next billing date is what saves you money.1Now That’s TV Plus. Frequently Asked Questions
Check Who Is Actually Billing You
Pull up a recent bank or card statement before you touch anything. The merchant name on the charge tells you where the subscription really lives. A charge from Apple, Google, Roku, or Amazon means you subscribed through that platform and have to cancel there. A charge from Now That’s TV directly means you signed up on their site or app and should cancel with them.
People regularly cancel inside the Now That’s TV app and watch the charges continue anyway, because Apple or Google was handling the billing the whole time. Only the platform taking your money can stop taking it.
Cancel Directly With Now That’s TV
If the charge is from Now That’s TV itself, the company says you can cancel through the NowThatsTvPlus mobile app or by contacting support.1Now That’s TV Plus. Frequently Asked Questions
- Phone: 855-822-6888
- Email: NTTVSupport@NowthatsTV.net
Have your account email ready, and ask for written confirmation that the subscription is canceled. That email is your evidence if a charge still slips through later. In the app, look under account settings for subscription management.
Cancel Through Apple
If the charge comes from Apple, cancel in your device settings:2Apple Support. If You Want to Cancel a Subscription From Apple
- Open Settings on your iPhone or iPad.
- Tap your name at the top.
- Tap Subscriptions.
- Tap the Now That’s TV entry.
- Tap Cancel Subscription.
If Now That’s TV isn’t in your Apple subscriptions list, the charge isn’t running through Apple and you need to check another platform.
Cancel Through Google Play
Android users who signed up through Google Play cancel in Google’s subscription manager, not inside the Now That’s TV app:3Google Play Help. Cancel, Pause, or Change a Subscription on Google Play
- Open Settings on your Android device.
- Tap Google, then Manage your Google Account.
- Tap Payments & subscriptions, then Manage subscriptions.
- Select the Now That’s TV subscription.
- Follow the prompts to cancel.
Deleting the app does nothing to the billing. Google will keep charging on schedule until you turn off the recurring payment through the steps above.
Cancel Through Roku
Roku lets you cancel from the device or the web:4Roku Support. Manage or Cancel Subscriptions on Roku
- From the device: highlight the Now That’s TV app on your home screen, press the Star button on your remote, and select Manage Subscription to turn off auto-renewal.5Roku Support. Manage or Cancel Subscriptions on Roku
- From the web: sign in at my.roku.com, open Manage Your Subscriptions, find Now That’s TV, and cancel.
Roku works by switching off auto-renewal. Your access runs out the period you already paid for, and no new charge posts.
Cancel Through Amazon Fire TV
If you subscribed through an Amazon Fire TV device, cancel in your Amazon account:6Amazon Customer Service. Manage Your Amazon Subscriptions
- Go to amazon.com/yourmembershipsandsubscriptions in a browser.
- Find Now That’s TV in your subscription list.
- Select Manage Subscription.
- Under Advanced Controls, select Cancel Subscription.
Toggling off Auto-Renew works too, stopping future charges while leaving access running until the end of the paid period.
What Cancellation Actually Does
Canceling doesn’t cut access the same day. You keep streaming through whatever paid period you have left. Once it ends, the account goes inactive and the library locks.
All sales are final. The Now That’s TV FAQ states the no-refund policy outright, so you won’t be prorated for unused days in your current cycle.1Now That’s TV Plus. Frequently Asked Questions That is the whole reason the timing matters: cancel before the next renewal date, not after.
Save the confirmation email or screenshot. If the platform gives you a reference number, keep that too. These are the fastest way to resolve a billing dispute if a charge posts after you canceled.
If Charges Continue After You Cancel
Post-cancellation charges happen, usually from processing delays or sync issues between the service and the app store. Call Now That’s TV at 855-822-6888 first, with your confirmation in hand. If that doesn’t fix it, dispute the charge through the platform that processed the payment, since Apple, Google, Roku, and Amazon each run their own refund process.
For charges on a credit or debit card, you can also file a billing dispute with your bank. Most banks will place a stop-payment order on a recurring charge, though they generally charge a fee and need a few business days’ notice before the next scheduled payment.
You also have federal backing. The FTC’s click-to-cancel rule, effective in 2025, requires subscription sellers to make canceling as easy as signing up.7Federal Trade Commission. Federal Trade Commission Announces Final Click-to-Cancel Rule Making It Easier for Consumers to End Recurring Subscriptions and Memberships If a service runs you through excessive retention screens, demands a phone call for an online sign-up, or otherwise makes cancellation unreasonably hard, you can file a complaint at ftc.gov.