The Walmart IP claim form is a free online tool at brandportal.walmart.com/ipservices that lets trademark, copyright, and patent owners report infringing product listings on Walmart.com. You don’t need a Walmart seller account to use it. The form covers four claim types — trademark infringement, copyright infringement, patent infringement, and counterfeit goods — and asks you to identify the infringing listings by URL, describe your protected intellectual property, upload supporting evidence, and sign a declaration under penalty of perjury that your submission is accurate.
Who Can File
You can file if you own the trademark, copyright, or patent being infringed. Authorized agents can file on the owner’s behalf, including brand protection services and outside counsel, as long as they have documented permission from the rights holder. The form asks for the reporter’s information and the rights owner’s information in separate fields, so an agent identifies themselves as the reporter and the client as the owner.
One boundary to know up front: Walmart’s system accepts trademarks registered with the United States Patent and Trademark Office. International-only registrations through WIPO or EUIPO don’t qualify on their own. If you hold a Madrid Protocol registration that designates the United States, use the USPTO registration number tied to that designation.
What to Gather Before You Open the Form
The form expects precise data. Pull everything together first so you aren’t jumping between tabs.
- The rights owner’s full legal name, email, and phone number.
- Your own name, title, firm, email, and phone, if you’re filing as an agent.
- Your registration numbers: a seven-digit USPTO number for trademarks, a U.S. Copyright Office number for copyrights, or the patent number.
- The exact Walmart.com product page URLs for each infringing listing. Copy them straight from the browser bar; a wrong URL flags the wrong listing or bounces the claim back.
- A specific description of what you own and how the listed product violates your rights. “Seller is using our registered logo on a product we did not manufacture” is more useful than “trademark infringement.”
- Digital copies of your registration certificate and screenshots of the infringing listing, saved as PDFs or images and ready to upload.
For counterfeit claims, photos comparing the authentic product to the suspected fake help the review team move faster. If you placed a test-buy and received a counterfeit, include the order details and photos of what you received.
Filling Out the Form Step by Step
Go to brandportal.walmart.com/ipservices and work through the fields in order. Required fields must be completed or the form won’t submit.
Pick the Marketplace and the Claim Type
The form first asks which Walmart marketplace the infringement appears on. Select it, then pick one of the four infringement types: Trademark, Patent, Counterfeit, or Copyright. Each type opens a slightly different set of fields, so choose carefully. If the same seller is infringing both your trademark and your copyright, file two separate claims.
Enter Reporter and Rights Owner Details
Enter the contact information for the person submitting the form. If you’re filing for yourself, the reporter and the rights owner are the same person. If you’re an attorney or brand protection agent, put your own details in the reporter fields and your client’s details in the rights owner fields. The reporter email is where Walmart sends confirmation and status updates, so verify it before moving on.
Enter Claim Details and Upload Evidence
Enter your registration number, paste in the infringing listing URLs, and write the description of the violation. Upload your registration certificate, screenshots, and any comparison photos through the file upload fields. Review the entries on the confirmation screen. A single wrong digit in a registration number can send the claim back as incomplete.
Sign and Submit
The last step is a declaration under penalty of perjury that your information is accurate and that you are the rights owner or authorized to act for the owner. Submit the form, and you’ll receive an automated confirmation at the email you provided.
What Happens After You Submit
Walmart’s internal team reviews the claim to verify that the information matches your registration records and that the listed product actually infringes. If the claim checks out, Walmart removes the listing and notifies the seller that enforcement action has been taken.
Walmart doesn’t publish a guaranteed turnaround time. Straightforward claims with clear registration numbers and obvious infringement tend to move faster than claims that need extra verification. If something is missing or wrong, the team may email you for clarification, which is one more reason to get it right the first time.
Walmart tracks violations against sellers. The platform defines a repeat infringer as anyone who receives multiple valid IP claims and takes escalating action against those accounts, up to termination of selling privileges.
If the Seller Pushes Back
What happens next depends on the type of right you asserted.
Copyright: DMCA Counter-Notice
A seller whose listing was removed on a copyright claim can send a DMCA counter-notice to ipinvest@walmart.com. A valid counter-notice includes the seller’s contact information, the URL of the removed listing, a statement under penalty of perjury that the removal was a mistake or misidentification, consent to federal court jurisdiction, and a signature.
Once Walmart receives a valid counter-notice, you generally have ten to fourteen business days to file a court action against the seller before the listing is restored. If you don’t sue within that window, Walmart puts the listing back up. Watch your email closely after a takedown; the clock starts as soon as Walmart forwards the counter-notice.
Trademark and Patent: Resolve It Directly
Walmart does not mediate trademark or patent disputes. The platform forwards your claim to the seller and expects the two of you to work it out. Expect more follow-up on these claims than on copyright, and expect to need counsel if the seller refuses to cooperate.
Standalone Form or Brand Portal
Both options feed the same enforcement pipeline. The standalone form at brandportal.walmart.com/ipservices is the faster route for any rights holder, including individual creators, brands that don’t sell on Walmart, and attorneys filing for clients. No account is needed.
If you’re a Walmart Marketplace seller with an active USPTO trademark, you can also register for the full Brand Portal at marketplace.walmart.com/brand-portal. The portal lets you file the same claims and adds a dashboard that tracks your full claim history, pending status, and unpublished listings across compliance categories. You can submit claims one at a time or upload them in bulk. To enroll, you need a Seller Center account and at least one USPTO trademark with a seven-digit registration number in active status, and the brand name you enter must match the registration.
Risks of a Bad-Faith Claim
The perjury declaration isn’t boilerplate. A false or reckless IP claim can backfire two ways.
Walmart warns that claimants who misrepresent copyright infringement may be liable for damages, including the seller’s costs and attorney’s fees, if Walmart relies on the misrepresentation to remove a listing. That tracks 17 U.S.C. § 512(f), which makes anyone who knowingly misrepresents that material is infringing liable for damages suffered by the seller, the actual copyright owner, or the service provider as a result of the wrongful takedown.
Courts have also held that failing to consider fair use before sending a takedown notice can itself be a knowing misrepresentation, and automated enforcement tools that flag content without human review have drawn liability under the same provision. If you’re filing claims at scale, make sure each one rests on a genuine, considered determination that the listing infringes, not just a keyword or image match. Walmart can also refuse to process claims with inaccurate or incomplete information, and repeat bad-faith filings can put your own standing on the platform at risk.